PR can have a huge impact on your business when properly integrated into your marketing communications strategy. Targeted PR, whether through social media channels or print media, enables your business to fully engage with your target audience.
PR has moved on from simply putting a story together and sending it to your local editor. There are many ways to get your message out there effectively; from press launches and events to editorial features and viral email campaigns. Whichever way you tell your story to your customers, we can make sure it is creative, effective, and on brand.
Online PR is an integral part of your marketing communications mix and strategic planning; good implementation and regular reporting will make sure you get it right. With online communications, whether it is specialist blogs or one of the many social media channels, your message gets to your audience instantly, making effectiveness and value added quickly measurable.
With the help of strategic PR, you will increase awareness of your business and your products or services, which will strengthen your relationship with your current customer base as well as attracting new business.
To get your PR strategy right, Ginger will work closely with you to identify the best material to write about and select the most appropriate PR channels for your business.
The correct PR strategy will help to sell your business to your target market and widen the lines of communication with your audience.